I know you can't read that, so here's a link to the article:
http://editiondigital.net/publication/?i=63402&p=12/
They interviewed me a few weeks ago, asking me for tips for other people who might be thinking about starting a blog for business. I think the most important tip, no matter what your subject, is to just go for it! The bullet points they note are:
- Do your research.
- Don't be afraid to make mistakes.
- Let your voice shine through.
- Use visual cues.
- Link to your blog (e.g. our website is www.dominionelectric.com, our Facebook page is Dominion Electric Supply Co., and our Twitter is @DomElecSup).
I had no previous experience as a writer or a social media expert ~ Patty Jordan in our marketing department set up all our framework and just set me loose. That was over 2 years ago! My biggest fear was that I'd run out of subject matter, but I've been amazed at how easy it is (most weeks!) to find things I want to share with our audience. As a matter of fact, I have 3 more things in my tickler file that I want to talk about ~ now my biggest challenge is to find the time to cover them properly. So stay tuned.... lots more to come!
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